(SMM) Social media marketing is one of the main ways to increase sales and revenue for companies, no matter their size or dominance in the marketplace. Social media successful promotional events like Giveaway contests are handled by social media giveaway picker. However direct communicating with customers and the ability to reach targeted audiences at a minimal cost has made social media marketing irreplaceable. This way companies can promote their products and achieve their goals in a shorter period of time.
The various social networks organizations use are:
Social media marketing is type of internet marketing. It includes content creation( both textual and visual data) and sharing it on official social media pages of an organization to achieve marketing and sales goals, building brand image and loyalty among customers.
Different companies use different strategies to keep their audience engaged to their page, to retain and increase the number of followers they have for their pages. The most commonly used strategy is ABC strategy.
1. ABC Strategy
It is posting three types of content to keep your page interesting and followers engaging. The three types of posts are
A — posting information about products, promotions and giveaways,
B — sharing general information about business in your industry, it is to be noted to avoid posting about your competitors as there is a risk of losing your customers,
C — posting general and societal information.
2. How to start social media marketing?
The first step before creating contents for social media marketing is to define your business goals and target audience. Starting a social media marketing campaign without reliable research can be counterproductive and a waste of time.
Checklist before starting social media marketing
- What is my business and sales goal?
- Who is my target audience?
- The behavior of my target audience in social media handle
- Strategies and contents used by my competitors
- Plans to interact with followers
Various types of social media strategies can be used depending on their business. Cosmetics company can use Instagram to post pictures of their product, the effects of products on customers by comparing before and after use pictures (similar to the 10-year challenge which was popular on Facebook and Instagram recently).
Social media giveaway picker tool, Facebook winner picker, Instagram winner picker is used to bring more followers to the social media accounts. This is how the information can be used again for direct selling strategy or for re-targeting the customers.
3. E-commerce and Social media marketing
E-commerce and Social media marketing go hand in hand. They both require online presence and targeting your audience, their main advance is the feedback data you get from your users. These feedback is very important and can help the companies improve their revenue and brand image.
The three stages of E-commerce
The first stage acquisition is getting the customer to see your website, it can be done by google search, social media marketing, content marketing or paid promotions.
The second stage is recognition which is making customer interact with your website, recognize and like your product
The final stage is conversion, it is when a customer purchases a product from your website, he is no more a targeted customer but an actual customer
E-commerce websites use various tools to analyze their traffic such as Google Analytics.
4. How can Social media marketing improve E-commerce business?
Social media marketing can be used in the following ways:
— Increase website traffic
There are many ways to increase website traffic. One way is to optimize your website for search engines, which will help your site rank higher in search results and thus be more visible to potential visitors. Another way is to generate backlinks to your site from high-quality websites. This will not only help improve your site’s visibility, but also its credibility and authority. Finally, you can use social media platforms to drive traffic to your website. By creating engaging content and sharing it with your followers, you can encourage them to visit your site.
Create brand awareness
There are a few key things to keep in mind when creating brand awareness for your business. First, you need to make sure that your target audience is aware of your brand. This can be done through various marketing channels such as social media, email marketing, and even traditional advertising. Once you have created initial awareness, it is important to then create a consistent message and look for your brand. This will help to solidify your brand in the minds of consumers and create a lasting impression. Finally, you need to make sure that you are constantly monitoring your brand’s image and reputation. This can be done by conducting regular surveys and research studies. By following these simple tips, you can ensure that your brand will be top of mind for consumers.
Raising brand awareness
One way to raise brand awareness is through social media marketing. By creating and sharing content that is relevant to your target audience, you can reach a larger number of people and build relationships with potential and current customers. When done correctly, social media marketing can be an effective way to increase brand awareness and create a positive impression of your company.
Facebook and Instagram are two of the most popular social media platforms today. By utilizing these platforms for marketing, businesses can reach a large number of potential customers quickly and easily. When used correctly, Facebook and Instagram marketing can be extremely effective in boosting sales and generating leads. That is why giveaway campaigns are great way to educate about your product. Use Instagram winner picker and Facebook winner picker for selecting winners, for an unbiased result.
Providing customer support
Customer support is important to any business, but it’s especially important in social media marketing. Why? Because social media is all about building relationships with your customers and providing them with the best possible experience. If they have a problem or a question, they need to know that you’re there for them and that you’ll help them out. That’s why providing excellent customer support is essential to success in social media marketing.
As a communication channel to the audience
As a communication channel to the audience, social media marketing is a powerful way to connect with customers and promote your brand. With platforms like Facebook, Twitter, and Instagram, you can reach a wide audience and engage with them in a variety of ways. By creating interesting and compelling content, you can build relationships with potential and current customers and create a loyal following.
- To promote sales
- To receive feedback
- Target potential audience
Marketing goals are easier to achieve if there is a wider range of audience on social media. If you have bigger audience, chances are your campaign will be seen by more people.
5. Tips For Successful Social media marketing
1. Create a dedicated budget
Though social media marketing is one of the cheapest types of marking, still it costs to create contents, for paid promotions, and to run giveaway campaigns. Hence, it is necessary to create a dedicated budget for social media marketing. Creating a dedicated budget will allow you to get a more clear picture of the rate of return in social media marketing.
2. Choice of Contents
It is proved that posting visual data such as videos or images will reach about 300% more audience than posting textual data. Therefore, it is important to post pictures and videos consistently in social media to entertain the audience and increase followers.
Furthermore, sharing content relevant to your audience which will be helpful and engaging to them is essential for them to be active in your social media profiles.
3. Paid promotions
Paid promotions can be used to promote your products on social media. With paid promotions, new businesses or start-ups will have a relatively smaller audience when compared to their counterparts. With efficient planning paid promotions can be used to increase the number of people aware of your product and brand. Even established organizations like Samsung, Nike, for instance, use paid promotions to make potential buyers aware of the products they offer.
Paid promotions are cheap in social media when compared to Google Adwords or paying for inorganic traffic to your webpage. Facebook ads would not collect the data of customers for later use for you where as if you use Facebook winner picker for giveaways, you will have data of people which will let you redirect your customers on social media platforms and emails.
Communication with followers on social media pages and responding to their queries or complaints are vital in social media marketing. It builds trust among consumers regarding your products and increases brand image. As a communication channel to the audience, social media marketing is a powerful way to connect with customers and promote your brand. With platforms like Facebook, Twitter, and Instagram, you can reach a wide audience and engage with them in a variety of ways. By creating interesting and compelling content, you can build relationships with potential and current customers and create a loyal following.
Wendy’s customer interaction on Twitter is one of the classic examples, Wendy’s is a multinational fast-food franchise, it replies to almost every tweet of customer complaints and answers customer queries in a creative and humorous way.
6. Knowing your competitors
Studying how competitors behave on social media, will help you understand what works on social media for your particular product, and what doesn’t. In order to keep up with the competition, it’s important to monitor your competitor’s content. This way, you can see what strategies they’re using and adapt your own accordingly.
By keeping an eye on your competitors, you can make sure that you’re always ahead of the game and able to provide the best possible content for your audience.
When analyzing your competitors, the key areas to look are:
- — Contents they post
- — The popularity of their posts
- — Time of their posts
- — The time interval between their posts
- — Hashtags they use
- — Number of audiences they have in their account
Studying these will assist you in deciding whether to use similar strategies used by them or to implement a new plan to attract your followers.
7. Giveaway campaigns with social media giveaway picker
Followers giveaway is one of the most effective strategies to engage with their customers, promote new products, encourage sign-ups etc. This way you build brand image among potential buyers of your service or products.
However, selecting a random winner is the tricky part of giveaway campaign. Since you should include everyone that wants to participate and be impartial when picking your winner. For this purpose Osortoo has developed the Winner Picker tool. This social media giveaway picker tool is helping you pick a random winner on Facebook & Instagram. You can choose from the likes, comments and reactions you got to your post. Facebook giveaways picker can be used separately to run Facebook contests and same goes for Instagram winner picker, run for Instagram contests.
The best thing about this social media giveaway picker is the ease-of-use, users do not need to be a tech savvy to use and navigate through the website. The design is clean and it is a lot more useful tool compared to other random pickers.
7. Social media management tool
A social media management tool is a software which is used to post, monitor and manage multiple social media accounts across different platforms using a single interface.
A company cannot run a successful social media campaign form only one social media network, it necessary to be active in all popular social media platforms, each platform is unique and best used a company posts tailormade content for each platform.
The contents that are generally encouraged to post in different social media handles are:
Instagram — High visual images and short videos, giveaways.
Instagram is a high visual platform, which makes it perfect for giveaways. Short videos and images are easy to consume and engaging, making them ideal for contests and promotions. By utilizing Instagram’s features, you can create a powerful marketing campaign that will reach a wide audience. Use Instagram giveaway winner for running giveaways.
Facebook — Visual and textual data, external website links, survey, giveaways.
Facebook is a powerful marketing tool because it allows businesses to share visual and textual data, external website links, surveys, and giveaways with their target audience. By sharing this valuable content, businesses can better engage with their audience and promote their products or services.
LinkedIn — articles, professional information, blog links.
LinkedIn is a great platform for sharing articles, professional information, and blog links. As a Social media marketing strategy, LinkedIn can be used to connect with other professionals in your field, share your expert insights on topics related to your industry, and build your personal brand.
Twitter — customer queries, complaints log, promotions.
Hence, a social media management tool is required to manage these handles seamlessly. There are various free social media management tool available online, but If you are serious about social media marketing we recommend you to get yourself a paid versions.
Social media giveaway picker:
Using social media giveaway picker, will increase your chances of being unbiased. It gives you data of your clients to market in multiple ways of sale. You can re-target them for more promotions. Not only that with multiple features like Live Contest, Multi-Platform Picker, Contest history and scheduling for future, multiple entry deduction. Social media picker is very effective in reading all the entries and giving best unbiased answers.
Social media marketing is an effective marketing technique not only for startups but also for established organizations, Setting up clear goals, choosing the right methods will help companies increase brand awareness, raise sales of its products or services. Social media marketing is an effective marketing technique. It allows businesses to connect with customers and create relationships. Additionally, social media marketing can be used to generate leads and sales.
Using helpful software and tools are necessary for improving promotions. Furthermore, the rate of return in social media marketing is high when compared to other types of marketing which makes it highly recommended marketing strategy. Social media marketing is one of the main ways to increase sales and revenue for companies, no matter their size or dominance in the marketplace. This way companies can promote their products and achieve their goals in a shorter period of time.