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Osortoo and Woobox are two different platforms that allow you to pick giveaway winners from comments on social media posts. Both of them have other services available but in this article we will focus on Social Media Picker by Osortoo and Social Media Campaigns by Woobox.

For this study we are going to compare both platforms with a consumer eye and be as honest as possible for you to be able to pick the tool that best fits your needs. In the following table we will compare the two platforms based on criteria that will allow us to differentiate them and show their strengths and weaknesses. We have decided not to include criteria that both platforms do not offer and focus on what they do offer. 


Need to create an accountyesno
Maximum number of comments for free draw50 100
Multi platforms winner pickeryesyes but only via #hashtags
Filter: minimum of @mentions in a commentyesno
Filter: include comment repliesyesyes
Filter: remove duplicate usersyesyes
Filter: only comment that have a special “text”yesno
Filter: add extra entriesyesno
Filter: blacklist usersyes no
Filter: more comments gives more chances to winyesno
Filter: more tags gives more chances to winyesno
Pick multiple winners yesyes

After this comparison, we can see that both products are very similar and your needs will determine the one you choose to use. Both platforms are easy and safe to use. With Osortoo, you can only make a draw if you have previously created an account, which is automatically made with Woobox. In terms of pricing, Woobox offers a smaller range of subscriptions compared to Osortoo. Moreover, Osortoo has more filters that can be applied to the draw. On the visual part, while Woobox doesn’t allow you to directly share the winner on your social media account, Osortoo gives you an aesthetic template to post.

Osortoo & Woobox allow you to access your previous draws at any time in your account. Both platforms allow you to draw a new winner if you want to. Osortoo has an option where you can record the whole process of your draw to prove to your audience its legitimacy, which Woobox does not have. Finally, in terms of customer service, they can both be contacted via email if you have questions or need assistance. Osortoo even has a live chat available and can be contacted on social media.


We now have a good idea of what each platform does and doesn’t. It is your time to choose the right one for you. Considering the elements we just cited, Osortoo is probably more appropriate for giveaways with specific participation rules whereas Woobox is more limited in filters.

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