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About Brinker

Brinker International defines itself as “one of the world’s leading casual dining companies.” It is a Texas, USA based company founded in 1975 that has restaurant chains. They own, operate or franchise “more than 1,600 restaurants in 29 countries and two territories under the names Chili’s® Grill & Bar and Maggiano’s Little Italy®.” 

The challenge

By running a giveaway on Instagram to celebrate National Ranch Gravy Day, Chilli’s is looking to gain followers, promote the store’s merchandise but also their food products to their community. Their contest contains entry requirements such as commenting and sharing the post in story.

The solution

Chilli’s called on Osortoo for their contest using the Social Media Picker tool. The tool sorts the entries that respect the conditions of participation and nominates one or more winners to publish in Chillis’ story. The draw is random and automatic to facilitate the use of the tool.

Figures

  • the publication has been seen 8511 times
  • the publication has 1465 likes
  • the publication has 3412 comments
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